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The Ultimate Guide to Multifamily Investing

Get started on your learning journey instantly with our free eBook on “Ultimate Guide To Multifamily Investing”. We have condensed our 26+ years of experience in this ebook to provide proven strategies and practical tips into an actionable roadmap for finding and acquiring profitable multifamily properties. Along with evaluating a sample deal to providing list of questions for due diligence, the ebook covers it all.


Cashflow, Community, and Beyond: Join the Multifamily Investors Who Are Building Empires and Living Their Best Lives!

What Is The Crown Capital Multifamily Coaching?

The Crown Capital Coaching is a specialized Real Estate Coaching Program designed to equip individuals with the necessary tools, guidance, and strategic insight required to clarify and attain their real estate investment objectives. This program is specifically tailored for Beginner and Intermediate Investors eager to unlock financial freedom by investing in Multifamily apartments. For those that already have the experience in the real estate investing world, the Crown Capital Coaching will take them to the next level.

What to Expect


Expert Insights

Learn from professionals with extensive experience in multifamily properties.

Collaborative Learning

Share experiences, strategies, and insights with a like-minded community.

Exclusive Resources

Gain access to valuable resources, including market analyses, investment tools, and case studies.

Network Opportunities

Earn and learn and connect with fellow investors, forming valuable relationships and potential partnerships.

What You Will Learn

The Crown Capital Multifamily Coaching offers members the opportunity to learn & implement the 3-key pillars of building a successful Multifamily investing business.

5 Pillars of Multifamily Mastery

Establish Your Buy Box

1. Defining Investment Criteria: Help investors specify the types of properties they are interested in, including location, size, price range, property condition, and tenant demographics. 2. Market Analysis: Teach investors how to analyze different markets to identify where their investment criteria can best be met, focusing on economic, demographic, and real estate trends. 3. Risk Assessment: Guide investors on how to assess potential risks associated with different types of properties and markets, including economic factors, lending landscape, property age, and occupancy levels. 4. Investment Goals Alignment: Assist investors in aligning their property selections with their long-term investment goals, whether they are seeking cash flow, appreciation, or a blend of both. 5. Strategy Development: Develop a tailored strategy for sourcing and acquiring properties that fit within the defined buy box, ensuring a focused and efficient investment process.

Iron-Clad Underwriting

1. Napkin Underwriting Basics: Introduce investors to the concept of napkin underwriting, a quick and preliminary financial assessment used to evaluate the potential of a property before diving into detailed analysis. This includes basic calculations of income, expenses, and potential ROI. 2. Critical Financial Metrics: Educate investors on the key financial metrics involved in full underwriting, such as net operating income (NOI), cap rates, cash-on-cash returns, and internal rate of return (IRR). Understanding these metrics is crucial for making informed investment decisions. 3. Expense and Income Analysis: Teach investors how to thoroughly analyze and forecast property income and expenses. This includes understanding fixed and variable expenses, potential rental income, vacancy rates, and other operational costs. 4. Loan and Financing Evaluation: Guide investors through the process of evaluating loan options, understanding leverage impacts, and calculating debt service coverage ratios to ensure sustainable financing structures. 5. Sensitivity Analysis and Risk Management: Instruct investors on conducting sensitivity analyses to understand how changes in market conditions or property performance could impact their investment. This helps in building strategies to mitigate risks associated with multifamily investments.

OPM Mastery

1. Basics of Raising Capital: Introduce investors to the fundamental concepts of raising capital, including the differences between using equity and debt, and the basics of syndication. 2. Legal Foundations: Educate investors on the key legal aspects of raising capital, such as understanding and complying with securities laws, and choosing the appropriate SEC exemptions like Regulation D. 3. Building Investor Networks: Guide investors on how to build and maintain a network of potential investors, including tips on networking, relationship building, and effective communication strategies. 4. Pitching to Investors: Teach investors how to effectively pitch their investment opportunities to both their personal network and potential new investors, focusing on creating compelling investment presentations and proposals. 5. Trust and Transparency: Emphasize the importance of transparency and trust in dealings with investors, including how to provide clear, regular updates and how to handle investors’ queries and concerns professionally.

Bring the Deal Home

1. Negotiation Techniques: Teach investors effective negotiation strategies that are critical in real estate transactions. 2. Due Diligence Process: Guide investors through the comprehensive due diligence process necessary before finalizing any property purchase. This covers assessing physical property conditions, reviewing financial documents, and verifying legal compliance, ensuring all aspects align with the investor's goals and risk tolerance. 3. Securing Financing: Educate investors on the various financing options available for multifamily properties, including traditional bank loans, commercial mortgages, and creative financing alternatives. 4. Contract Preparation and Review: Educate investors on preparing and submitting letters of intent (LOIs) as a precursor to formal contract negotiations. Emphasize the importance of thorough contract review following the LOI to ensure all terms are favorable and align with strategic investment goals, highlighting the critical role of legal counsel in this process. 5. Closing the Deal: Offer step-by-step guidance on the closing process, from managing closing documents and finalizing financing to handling closing costs and executing the transfer of ownership. Teach investors how to ensure a smooth transition and avoid common pitfalls that can occur at this critical stage.

Portfolio Accelerator

1. Understanding Property vs. Asset Management: Clarify the distinctions and roles between property management and asset management. Teach investors how property management focuses on day-to-day operations while asset management involves strategic oversight aimed at maximizing property value. 2. Setting KPIs: Guide investors on how to establish key performance indicators (KPIs) for their properties. This includes defining what metrics are crucial for assessing performance at the 30, 60, and 90-day marks post-acquisition. 3. Meeting Business Plans: Provide strategies on how to align daily operations with long-term investment goals. This involves ensuring that the set KPIs effectively measure progress towards meeting the objectives outlined in their business plans. 4. Operational Efficiency: Offer techniques to enhance operational efficiency in property management. Discuss how to optimize rental operations, tenant relations, and maintenance to boost overall property performance. 5. Performance Review and Adjustments: Teach investors how to conduct periodic reviews of their property’s performance against set KPIs. Provide guidance on making informed decisions to adjust strategies, address shortfalls, and capitalize on opportunities to ensure the success of their investment.

Members of the Crown Capital Multifamily Coaching group are like-minded investors, who believe in building “Wealth Without Wall Street” through apartment investing to achieve their financial & personal goals.

Eight Important Reasons To Join

Connections to a network that can help you to find, fund, close and manage deals.

Guidance on how to find the ideal market.

Gain access to industry experts.

Learn the skills and tactics of multi-millionaire investors.

Opportunity to partner with experienced operators.

Understand how to legally syndicate a deal.

Grow and scale a multi-family business portfolio.

Learn how to position yourself for passive income.

This Coaching Group Is For You If You Are Ready To…

... take massive action but feeling stuck.

... be surrounded by a supportive community.

... scale from Single-family to Multi-family investing.

.. learn the winning mindset.

What’s Included

3 Steps to Acquire Profitable Multifamily Deals

Sign Up

Sign up for a small amount and become a part of an engaging Coaching Community.


Connect with fellow investors, forming valuable relationships and potential partnerships.


Grab profitable deals with confidence and succeed alongside other community members.

About Us

Noel Parnell

Partner and Co-founder
  • Philly Pride: A Philadelphia native with humble beginnings and deep roots in the city’s real estate scene that spearheaded nationwide success.
  • Fearless Debut: Launched real estate career in 2009 during the market peak after being laid off, by mastering the art of transforming distressed properties.
  • Global Portfolio: Over 100 successful real estate transactions, spanning the US and international markets, with a $10M+ portfolio.
  • Scientific Precision: Former scientist Leveraging a background in Biology (B.S) and Biochemical engineering (M.S), Noel brings analytical rigor and project management expertise to real estate

Tiffany Spann

Partner and Co-founder
  • Small Town Roots: Born and raised in a small town in Southern Virginia, Tiffany attended University of Maryland and currently resides in Bowie, MD, with her son.
  • Scale Master: Started with single-family rental in 2018 and scaled her portfolio to 665 doors in 5 years.
  • Business Professional: Launched multiple six-figure companies in the IT and real estate industries.
  • Service Driven: Leads a meetup of 300+ women real estate investors; mentored and coached 20+ women in real estate investing.
  • Stage Presence: Speaker at various real estate conferences including Real Estate Rich Summit and MFIN Conference.

Lupei Chou

  • Humble Beginning: From immigrant to senior military officer to multifamily investor and business owner.
  • Navy Pride: Active-duty Naval Officer with 20 years of leadership, logistics and government contracting experience.
  • Global Service: Completed multiple deployments at sea and served in Afghanistan during OPERATION ENDURING FREEDOM.
  • Diverse Portfolio: Grew her real estate portfolio from zero to $7M across six states in 5 years.
  • Community Focused: Leads monthly meetup focusing on financial literacy and making real estate investing accessible to everyone.

Our Investment Journey So Far

Years Experience
0 +
Million Assets Owned
$ 0
Million Assets Syndicated
$ 0
Doors Under Management

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What Our Investors’ Say

The Crown Capital webinars are incredibly informative. The hosts, Lupei, Tiffany, and Noel, have assembled a roster of speakers that continue to expand my knowledge of opportunities in the real estate space. What I appreciate is that there is no hard sell or pitch - it's truly boots on the ground, hard-won knowledge, and experience that is shared very openly with the group...

S. Kim

I really enjoyed the weekly webinars with Lupei, Tiffany, and Noel. The free content the team created was insightful and useful for a wide range of investors. I appreciated the refreshers on deal analysis, as well as learning more about options to invest in nontraditional ways. I took away a lot of value each week and one class even led to me finally finding the right tax strategist....

Erica Pelfrey

I have known Tiffany for many years. She has always stayed focused on her goals, consistent with her word and follows through with action. When Crown Capital began, I knew I had to be apart of it. The team assembled is amazing; and has so much real world experience. Being apart of the weekly podcast has improved my knowledge base for overall financial literacy....

Pierre Matthews
Under no circumstances should any material at this site be used or considered as an offer to sell or a solicitation of any offer to buy an interest in any investment. Any such offer or solicitation will be made only by means of the Confidential Private Offering Memorandum relating to the particular investment. Access to information about the investments are limited to investors who either qualify as accredited investors within the meaning of the Securities Act of 1933, as amended, or those investors who generally are sophisticated in financial matters, such that they are capable of evaluating the merits and risks of prospective investments. You should always consult certified professionals before making decisions regarding your individual financial situation. Crown Capital are not financial professionals, and Crown Capital, LLC is not a brokerage, dealer, or SEC-registered investment advisory firm.
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